Research On The Evaluation Index System Of Social Capital Of Bank Of China CZ Branch

As an important part of the financial industry,the promotion of enterprise value is of great significance to the survival and development of the financial industry and the sustained and healthy development of the national economy.The traditional enterprise value promotion measures have been difficult to deal with all kinds of emergencies,the commercial banks urgently need to improve the enterprise value of the new way.Through the study of social capital can effectively increase the way of information collection,reduce market transaction costs,maximize the value of enterprises.Based on the stakeholder theory and the theory of enterprise value concept of social capital of commercial banks to define,borrow Kazakhstan Peter and Ghoshal three-dimensional thinking,commercial bank internal social capital and external social capital and information communication and collaboration of all factors related to the class into 3dimensions of structural dimension,relational dimension and cognitive dimension,thus design China bank CZ branch of social capital evaluation index system.Using the analytic hierarchy process to determine the weight of each index,the fuzzy comprehensive evaluation method was used to study the social capital evaluation index system of CZ branch of Bank of china.Through the analysis and Research on social capital bank of China CZ branch can be found: in order to better uptake of obvious and potential resources,bank of China CZ branch to grasp and make good use of internal and external social capital.In the internal social capital CZ branch should strive to build organizational structure to internal communication,strengthen the construction of enterprise culture,pay attention to social capital and human capital,culture coordinated development;in the external social capital of CZ branch should take the customer as the center,strengthen external cooperation,communication and legal use of political norms of bank capital.The control level of CZ branch of social capital is the most important factor lies in the relationship between dimensions,whether it is internal social capital and external social capital dimensions of high weight has indicated a problem,this is the objective research,interpretation and the social capital of commercial banks within the culvert agree without prior without previous consultation.