Y Tire Company OEM Quality System Improvement Study

With the development of automotive industry,vehicle component is rising rapidly.As one of the important supplier,competition of tire is much more competitive.Along with the national brands' growth and global tire enterprises' expansion,tire market competition is increasingly fierce.Y tire Co.,Ltd,sole proprietorship Tire Company,is the foreign-owned one which is earliest incoming company to China market.Within the industry leader,they are maintaining the deep cooperation with China joint-ventured luxury car company include,FAW Audi,BMW,Benz,CJLR,.Also we are delivering OE tire product to joint-ventured brand,like SAIC GM,CAF,FAW VW,DPCA,Mazda and so on.Automotive product is reducing the price,tire market competition is increasingly fierce,OEM requires us delivering cheaper but higher performance product.Facing the current market situation,we must take effective actions to enhance our good name continuously in consumers,and increase market occupancy.There are within some conditions for OEM quality assurance system in Y Tire Co.,Ltd,through the case analysis among OEMs and Y Tire Co.,Ltd,Through the form of questionnaire,investigate the current level of customer quality assurance system.Combine the actual cases with the results of the survey questionnaire to analyze the Y Tire Co.'s current quality guarantee system and the problems existing in the cooperation.Also,analyze the fundamental cause of the problems,and take the corresponding action plans.To improve the effectiveness of the system,then improve customer satisfaction.Major purpose is system process improvement,quality control,and communication effectiveness of the significance of customer satisfaction.Quality and customer is the foundation of every enterprise's survival and growth;Y tire Co.needs make sure always provide high quality products to Customer.