E-commerce Planning Research Of Hopeda Group

The rapid development of electronic commerce the positive affects the earth the world enterprise business operation mode,in the field of international trade is more and more shows its role and advantage.Compared with the traditional commerce,it is greatly increased trade opportunities,reduce the cost,improve the trade efficiency,enhance the enterprise the competitive ability and strain capacity,it is a new means to gain a competitive advantage is an important part of the competitive advantage in international trade,is also the main way of international trade operations in the future.Given that the electronic commerce is a complicated information system engineering,therefore,the enterprises to develop e-commerce require holistic planning and research,in order to better meet the challenge,to ensure the sustainable development of self.This article selects the headquarters group as the research object,based on the actual situation of the company and the external environment,the use of advanced management thought and theory of e-commerce era,electronic commerce to the company strategic planning are studied,and the company are designed scheme to the further development of electronic commerce,as well as the implementation of the strategy.This paper first analyzes the present situation of electronic commerce,but group,mainly including electricity and the action of the Hopeda group development hongseong big problems existing in the electricity market.Secondly analyses the headquarters group management environment,including: China wholesale market and development status of e-commerce,the Hopeda group micro environment analysis and SWOT analysis of Hopeda market.Again,analysis the Hopeda group electronic commerce development strategy planning,including: group electronic commerce framework programming,electronic business management planning.Finally analyzes the Hopeda group,the implementation of e-commerce applications,including: implementation steps,the Hopeda group electronic commerce implementation plan,group electronic commerce management goal and strategy implementation measures.