The Research On The Development Of Tea Culture Tourism In Anxi Gande

With the improvement of people's living standards and the development of tourism,the simple tourism has been unable to meet their requirements in the depth and breadth of tourism,tourism,experience the rapid development of cultural patterns.And cultural tourism in the representative of tea culture tourism,has gradually become a new tourist hot spots.The town of Anxi Gande,is well-known Tieguanyin core producing areas,tea quality superior,tea has a long history,rich cultural resources of tea.With its own advantages:the most superior tea growth environment,the highest quality tea quality,the most exquisite tea production process,the most brands of tea enterprises,the most profound tea culture,etc.,was awarded the "Chinese tea first town" title.2015,feel the town with its deep accumulation of tea and high popularity,was awarded "Fujian's most beautiful Dasan" title.This paper studies the relevant concepts of tea culture tourism and so on through the collection and collation of domestic and foreign related literature.The study suggests that tea culture tourism is based on the tea industry resources and tea culture as a carrier,so that tourists get the tea industry experience and enjoy the essence of tea culture,a cultural tourism activities;Secondly,the town of tea culture tourism resources to do a comprehensive comb,and feel the town of tea culture tourism development status and the challenges faced by a systematic analysis;again,through To participate in the sense of the town of tea culture tourism tourists on-site investigation,access to tourists in the town of tea to participate in tea culture tourism behavior,preferences and overall impression of the impression,to understand the impact of the town of tea culture tourism development of the key factors,and then analysis Tea culture tourism development problems,such as propaganda is not enough,supporting infrastructure is not perfect,in-depth cultural connotation,tourism products,features are not strong,and come to the corresponding development recommendations:First,we should pay attention to publicity,make full use of the Internet,To expand the tea culture tourism market;the second is to strengthen the infrastructure and practitioners supervision,strengthen the professional Three is to deepen the cultural connotation of the building,to enhance the sense of the town of tea culture tourism overall image;four is based on the preferences of tourists and individual consumption needs,with the development of tea culture characteristics of tourism products,ascension the Tea culture tourism tourists attraction and cluster force.It is hoped that this study will provide theoretical support for the better promotion of the cultural tourism of the town,and can promote the development of the cultural tourism of the town in order to further promote the culture of Anxi tea and realize the good situation of tea tourismt.