Research On The Construction Of The Customer Manager Team In Shanghai Securities Industry

After 20 years of development,China's securities market has made great achievements and become an indispensable part of China's market economy system.However,due to the continued downturn in the stock market,a sharp decline in commission,making the increasingly competitive securities business environment has undergone major changes.With the introduction of the securities brokerage system and the Commission further market,indicating that the securities industry,the era of cheap and full competition era has arrived.Therefore,strengthening the research of the securities business department of marketing system,construct the team of customer manager of brokerage business training system,human resources manage ment system,requirements of the development of the securities brokerage era,is an important factor for securities companies in an invincible position in the competition.This paper selects ZS securities account managers as the research object,designed to emphasize and tries to solve how to establish modern customer manager team and how effective implementation of team management and marketing strategy that some problems in the company,hope to the enterprise itself but to peer help to a certain extent.In this paper,through the analysis of the internal and external environment of the business department,combined with the current situation of ZS securities,using the theory of team building,in-depth analysis of the status quo,problems and countermeasures.On this basis,according to ZS securities facing reform and put forward some new requirements for the company's marketing strategy,put forward to improve the ZS security team of customer manager system,change the marketing dilemma faced by the compan y,and in detail through the marketing strategy system,marketing system and marketing team training system construction of client Manager team.