Research On Layout Behavior Of Public Environment Signage Based On Evolutionary Game Theory

Along with our country economy enters the new normal development stage,the urbanization accelerates unceasingly,the city area expands continuously,the urban environment improves continually,which help the city functions tend to be perfect.However,due to the rapid urban development and frequent population migration between regions,many large cities are facing a"city disease."This"urban disease"concentrated on the performance of road congestion,crowded,public environment,and chaos.It is not difficult to conclude that the construction of urban environmental function facilities are seriously lagging behind,and the level of urban civilization in China is difficult to improve.Public environmental signage layout is significance to the national strategy arrangement,the completion of the 13^th Five-Year Plan,and the achievement of the urban function.The study of signage mainly focuses on the quantitative and qualitative research on the identification of the contents and the location of the signage at abroad,while most of the research on the signage in China is mainly based on the foreign achievements,and lacks the research in line with China's actual situation.At present,the domestic public environmental signage system is chaotic.On the one hand,the identification system is usually borne by the designers,they consider the signage more from the decorative point of view,and lack of systematic planning ideas and functional considerations.These cause the whole system lack of consistency and relevance,and bring great inconvenience to the users.On the other hand,for public environmental signage layout,the regulatory authorities are not clear,the responsible party is not specific,the identity of the layout of the behavior based on different interests of the main body make different choices for the identification of the layout of the final results are very large impact.Based on the problems in the process of domestic signage,this paper takes the development status of the domestic orientation signage system as the background,combines with the specific national conditions of our country and takes the perspective of strategy selection of the public environmental signage layout behavior as the starting point.This paper abstracts this practical problem as a theoretical problem.With the help of evolutionary game theory,this paper explores the strategy choice of contributors in the process of signage layout,establishes the replication dynamic equations among the groups,as well as between the managers and the layout parties.According to the evolutionary stability strategy and the simulation,the paper also puts forward some suggestions,such as increasing the cost of simplifying layout and strengthening the supervision of management,which is helpful to improve the efficiency of marking.All above have certain theoretical and practical significance for the future public environment signage.