The Study On The Performance Appraisal About The Salesmen In X Tour And Media Company

Since China's reform and opening-up policy,especially since the reform of the business system in 2013,the enterprise registration changed from “attaches great importance to the registration and despise management” to “attaches great importance to management and despise the registration”.It greatly improved the high cost of the establishment on the enterprise registration,complex programsand the uncertainty of the legal.It also reduced the threshold of market access.A large number of micro,small and medium enterprises have sprung up on the stage of economic development,and all kinds of small and medium enterprises developmentvigorously.X tour and media company is established in that environment.As well as small and medium-sized enterprise vigorous development,their own problems come out.As a new media company on small service business about tourism media company,X tour media company has the defect on most small company at the start-up stage of the survival.Due to the influence of the economic environment-such as small scale,insufficient funds and the restriction-the enterprise was not profitable established in 1 year.In order to save operating costs,enterprise save cost in human resources recruitment and performance-related pay in respect of human resources management,resulting in the company personnel fluidity is great.In order to improve the company's human resources present situation,This paper starts from the research on the performance appraisal system of the company's marketing personnel and Learn from domestic and foreign performance appraisal current situation.It identify problems and vulnerabilities in existing assessment methods and improve them by analyzing and studying the related theory of performance appraisal.Then design a new set of performance assessment method which is more suitable for company strategy and internal and external environment and beneficial to enterprise development.In this paper,the concrete structure is as follows:Chapter one: introductionIn this chapter,it firstly analyzes the selected topic background,research purpose and the meaning.Then it puts forward the main significance is successfully solved X tourism media company's sales staff performance appraisal problems,so that the employees and the company's performance are improved.It can further improves the company's competitive position and competitive advantagein the industry.Secondly,This paper gives an overview of the present situation of performance appraisal at home and abroad,and briefly explains the meaning of performance assessment methods such as key performance indicators,target management and 360-degree management.Thirdly,this paper expounds the research ideas and methods of this article,and puts forward the innovation points of this paper.In the research object,this paper selected the marketing personnel of the service industry.In the research method,the interview method was adopted..In the end,the literature review of the research was carried out.Chapter two: An overview of performance appraisal related concepts and marketing personnel performance appraisal theory.In this chapter,the concept of performance appraisal is summarized first,which is to evaluate the work of people and people at work.Secondly,the purpose and significance of performance appraisal of enterprise marketing personnel are expounded.It mainly includes strategic purpose,management purpose and development purpose.Thirdly,it compares and analyzes the advantages and disadvantages of the performance appraisal of enterprise marketing personnel.It mainly includes comparative law,key event method,hierarchical selection method,target management method and key performance index method.Fourth,a brief overview of the organization and implementation of performance appraisal process,to implement the inspection system of benign operation,depends on the reasonable organization and implementation,and at the end of the examination for effective feedback and communication.Finally,the application of the results of performance appraisal is summarized,mainly in three aspects: the implementation,management and development of strategy.Chapter three: X travel media company marketing personnel performance appraisal status and evaluationIn this chapter,I briefly summarized the situation of X travel media company,then introduced the position composition and key performance indicators of the company's marketing personnel.Then the paper introduces the status of performance appraisal of X travel media company and the implementation of the assessment method.In the process of performance evaluation methods to implement the problems mainly include: insufficient leadership emphasis,organization process in the company are too simple,the lack of company operation environment,the lack of fair justice,of examination subject is too single,evaluation methods which results orientation,etc.Finally,it is concluded that the current situation of performance appraisal of X travel media company is very serious,which seriously affects the company's sustainable development.Chapter four: The improvement and redesign of the performance appraisal system of marketing personnel of X travel media companyIn this chapter,the effective utilization of the theory and the existing problems and loopholes of the original performance appraisal system are improved,and a new system of performance appraisal is developed.Introduces the overall design principles and elements of performance appraisal system,the inspection cycle,examine relations and the content such as dimension,evaluation procedure,evaluation score,and emphatically introduces the marketing personnel performance appraisal system.Finally,the feedback of the system after half a year of the new performance appraisal system was carried out.Chapter five: X travel media company's marketing staff performance assessment method to promote the safeguard measuresIn this section,analyzed to make the performance appraisal method to smooth implementation,all guarantee measures taken,including the use of key performance indicators and 360 degree method of examination,and in the process of assessment to improve.In the process of implementation,we should strengthen the support and system construction of the leadership and publicize the training work so as to ensure the smooth progress of the performance appraisal.Chapter 6: conclusion and prospectThis chapter gives a comprehensive summary of the study and puts forward a reasonable prospect for future research.