Research On The Development Strategy Of Agricultural Industrialization Of The Jindiwang Company Of Guangxi

The practice in the past ten years shows that the development of agricultural industrialization has played an important role in the effective connection between farmers and the market,the improvement of agricultural quality and efficiency,and the employment of farmers.China's entry into the "13th Five-Year" period,the agricultural development was facing the safety and quality of agricultural products demand continued to strengthen,the 123 industry,accelerate the development of the new mode of agricultural integration and accelerate the development of new formats such as the four major trends of poverty alleviation strengthening.According to this trend,fought in the field of agriculture for more than three years the company Wang needs to establish a set of national policies to meet the market demand of agricultural industrialization development strategy,in order to achieve their own development,and promote the development of local integration of the 123 industry,driven by poor households out of poverty.In this paper,the theory of enterprise strategic management,agricultural industrialization theory,using literature method,case study method,comparative method,field survey method,scientific and reasonable development of the agricultural industrialization development strategy,wang.To clarify the background and significance of the topic,the main research contents and methods,routes,introduced the basic situation of the development of the company,using the PEST analysis method,the correct analysis of the external development of the company's political,social,economic and technical environment;using SWOT analysis model,systematic analysis of the industry competitors,substitutes and potential competitors,buyers and suppliers to the industry environment;using SWOT model,analyzes the internal and external environment of the company to produce opportunities and threats,the company's own strengths and weaknesses.Based on the above analysis,this paper established the guiding ideology,orientation and focus of the company's strategy,clear economic and social benefits of targets,and strategic thinking and focus,using the SWOT analysis results,the strategic selection and development,for industrial development strategy should be:the Wang organic pollution-free agricultural production base,agricultural industry integration development strategy in the product processing and product sales as the focus of the development strategy,including the integration of upstream and downstream integration and development strategy of agricultural products processing and sales of agricultural production processes,and defines the strategic foundation,steadily expanding,enhance the three stage,and points out the strategic focus the various stages of the work.On the basis of the above overall strategy,separately develop marketing strategy,financial management strategy,human resource management strategy,operation management strategy,risk control strategy,sub strategy.After the formulation of the strategy,the implementation of the strategy is particularly important,therefore,this article has formulated the strategy implementation,control and adjustment measures,in order to ensure the orderly progress of the strategy.At the same time,in order to ensure the effective implementation of the strategy,through the establishment of joint production mechanism,improve the management mechanism,risk mechanism of the three mechanisms,from improving the quality of products,improve the management mechanism,interest distribution mechanism,formed the perfect company put forward specific measures to protect farmers' interests and distribution mode,establish and maintain the interests mechanism to strengthen the risk management of agricultural production.