Research On The Obstacles To The Development Of Agricultural Products In Yanping District E-commerce Base On Enterprise Viewing Angle

Internet plus era,e-commerce as been rapid popularization and application,become the world's fastest development.Areas with the greatest potential.The rapid and convenient e-commerce has been recognized by society,penetrated into every field,leading the future business model.The rise of e-commerce for sales of agricultural products has brought a new machine,Yanping District excellent ecological environment,abundant agricultural resources,traffic is convenient,the electricity supplier development scale,the government in recent years to support the rural information infrastructure and network facilities to create the conditions for the development of electronic commerce.This paper analyses the development factors of Yanping District transportation,logistics,network,development,agricultural electronic commerce development situation of Yanping District electricity supplier of agricultural products,to Yanping District relates to the electricity supplier of agricultural products on behalf of the enterprise as the research object,mainly from the angle of operation platform and analyzes the development situation of Yanping District electricity supplier of agricultural products,development analysis obstacles to Yanping District electricity supplier of agricultural products from the perspective of enterprise induction.According to the transaction cost theory and valuechain theory,referring to the development experience of domestic and foreign agricultural products e-commerce,domestic advanced regional electricity supplier development case of agricultural products that experience,Yanping District Agricultural E-commerce development countermeasure,must be two levels of government and enterprises take measures based on.The government is committed to the construction,public infrastructure,public service support,to create regional brand,improve the local electricity supplier of agricultural products value chain structure,provide a good external environment for the development of the electricity supplier of agricultural products.The enterprise mainly from the aspect of product positioning clear,clear enterprise development mode,pay attention to their own brand building,training and the introduction of talents to creat a good home environment f,the brand strategy is the key.