The Research On The Relationship Between Social Responsibility And Employee Loyalty In The Middle And Small-sized Enterprises

With the deepening of market economy and the reform and opening up in China,more and more enterprises,out of consideration of production cost and operating profit,do not take the initiative to their own social obligation.This phenomenon of "lack of corporate social responsibility" has led to different social questions in succession.Therefore,the characters in the field of economic should pay attention to the topic of "corporate social responsibility" which should be put on the agenda and put it into the academic field to study and explore.The author argues:in order to fully mobilize the enthusiasm of enterprises to fulfill their social responsibilities and alleviate social contradiction in the process of economic development and the social contradictions,first to prove that the "corporate responsibility" which should be followed by the enterprises,plays an important role in promoting the economic efficiency of enterprises.On the basis of the above considerations,the author intends to learn the relationship between social responsibility and employee loyalty in small and medium-sized enterprises--a graduation project entitled "Hailar area small and medium-sized enterprises as the research object".In the course of the study first uses a combination of theory and empirical methods;and then from the angle of psychology,studying the mechanism between the perception of employees in small and medium-enterprises in Hailar area to corporate social responsibility and employee loyalty.Finally,auther will use statistical software to investigate the data of the statistics and analysis thereafter giving suggestions and strategies.In recent years,China's economy has been large-scale development,followed by the lack of corporate social responsibility caused by a series of social problems.In addition,the development of economy and social contradictions have been very prominent,seriously restricting the development of the society,a lot of people in the society are calling for enterprises to bear the social responsibility of enterprises,but considering the cost of its own,and no social responsibility of enterprises have to bear any initiative.According to the enterprise "rational man" hypothesis,we can see that to stimulate theenthusiasm of enterprises for social responsibility,it is necessary to prove the corporate benefits generated by corporate social responsibility.Considering the above,in this paper,the previous research results as the premise,the interests of the enterprise employees as the research object,on employees' perception of corporate social responsibility and employee loyalty for the business association for research,and Research on the positive nature of good corporate social responsibility for employees' loyalty.Can help enterprises to achieve long-term development.At the same time,the study also put their psychological perspective as a starting point,the organization's identity is introduced as an intermediary variable,research on employee perceptions of corporate social responsibility impact on employee loyalty for the business attitude,but also on the mediating effect of organizational identity for inspection.In this study,the main methods of combination of theory and empirical research,literature search,the relationship between corporate social responsibility and organizational identity and employee loyalty was established,in addition,also used the statistical analysis software and statistical analysis of the data,and the model is validated and that employee perceptions of corporate social responsibility performance helps employees for organizational identity promotion "and" organizational identification in employee loyalty has a positive impact on employees "perceived" on corporate social responsibility of employee loyalty has a positive impact,enterprise staff's responsibility for employees' affective commitment and loyalty continued commitment and normative commitment of the enterprise consumer responsibility for employees emotional commitment have direct influence employees " Perceived corporate social responsibility has a certain impact on employee loyalty by using organizational identification,and has a mediating effect on organizational commitment to employee responsibility and employee loyalty,affective commitment and continuance commitment and normative commitment The results show that the relationship between consumer identity and employees' emotion is mediated by organizational identification,and the mediating effect between continuous commitment and normative commitment.Above all in this paper,the research steps are as follows: first,based on the resultsof previous studies,the most relevant employees to small and medium-enterprises in Hailar area as the research object and has done a very detailed questionnaire of social persuasion;Second,throughing small and medium-enterprises in Hailar area employees we can know about the relationship between corporate social responsibility and employee loyalty,it constructs the Hailar small and medium-sized enterprise social responsibility,employee loyalty,organizational identity and relationship among the three models;Third,according to the results of the survey,the investigation of the data is analyzed and counted by using analysis software.Finally,according to the data analysis results verify the effectiveness of Hailar SMEs relationship model among the three identity of social responsibility,employee loyalty,organization,these prove that good performance of corporate social responsibility of small and medium-sized enterprises in Hailar area and they can improve the employee's loyalty to a great extent which is beneficial to small and medium-sized enterprises in Hailar area in the development of long-term economic operation.