Research On Take Targeted Measures To Help People Lift Themselves Out Of Poverty In The View Of Media Ecology

At present,the work of precise poverty alleviation has entered the stage of white heat.Governments around the country have been making persistent efforts to achieve the goal of the party and the government to achieve all the poverty alleviation by 2020.However,there are some problems in the actual work,which makes the work of precision poverty alleviation work step by step.Media environment is a subject of communication science.With its unique pan media theory,it provides a new dimension for our research on the work of precision poverty alleviation.After three in-depth studies by the scholars of the age,the media environment has developed a process of exploration from the TV media to the network media,namely,the critical exploration of media and the humanistic concern for technology.At present,the precision poverty alleviation work is being carried out widely in our country,which is to elaborate the poverty alleviation work in the past.It is more effective for the poor households to carry out the one to one pair assistance.But in the actual process of the visit,found that poor households have a variety of causes of poverty,illness,because,because of marriage,disability and so on,but also meet the poverty alleviation work such as lack of funds,lack of technology,lack of labor,lack of systematic poverty alleviation system.Look at the current precise poverty alleviation by media environment,can be in the poverty alleviation work appeared in all kinds of system,various kinds of agricultural technology,poverty alleviation and farmers are included in the main media environment,in the course of work,the media showed a strong bias,including the system of political bias,using social bias and in the process of the propagation of the thoughts and feelings bias etc.Tracing the origin of precision poverty alleviation from the perspective of media environment,we can draw the conclusion that "precision poverty alleviation is the conclusion that the society regulates the media environment to achieve equilibrium".The poor people are generally lack of media literacy,lack of use of technology,information and environment,which has brought some inconvenience to the development of precision poverty alleviation work.Therefore,the government should give full play to its functions,start with improving the media literacy of the poor people,and then carry out various measures,such as electronic commerce,poverty alleviation,financial poverty alleviation and tourism poverty alleviation,to supplement the existing poverty alleviation measures.Minquan County of Henan province is a poor county in the survey.It has the general characteristics of poverty-stricken counties in the central region,lacking natural resources,backward industrial development,insufficient labor force or low labor quality.The research on Minquan county can be effectively brought into other poor areas in Central China,and it is also more valuable in research.