Research On Development Strategy Of FOTON Motor Corporation

As a late-comer in automobile industry,Foton achieved rapid growth through innovation in the past 19 years,starting from a small plant producing agricultural vehicle and growing to a national-leading commercial vehicle enterprise with the biggest scale and the most vehicle variants.Looking back at Foton’s history,the core factors of its successful implementation of growth strategy are integration of business model and product creation system,acute strategic insight and strong resources consolidation ability,which are infiltrated into every aspect of Foton business.Up to this day,with Chinese economy stepping into the new normal of moderate growth,commercial vehicle market begins to feel the chilliness from the market,with decreasing scale every year while ever-increasing competition.Under this backdrop,Foton needs to study further whether it can achieve its strategic target relying on the successful experience from the past,and how to keep sustained development.This paper is a case study on Foton Motor under the environment mentioned above,which studies the company development history and successful experience from an internal staff perspective based on the relevant strategic management and operation management knowledge learned.On the basis of which,considering the new internal and external environment the company faces and corporate strategic target in the future,this paper will give suggestions to the future development of the company.Meanwhile,the purpose of this paper is to generate Foton’s development model into a case study of corporate strategy theory and provide lessons learned and know-how to other domestic enterprises.