Win-win Model Innvation Of Individual–goal Combination And Supply Chain Reform Under Internet Economics

Founded in 1984,enterprise H has now developed into the global first brand of white home appliances.There are 5 comprehensive R & D centers,30 manufacturing centers,have been established all over the world,and more than 60 thousand employees worldwide.Enterprise founded more than thirty years,adhere to the road of entrepreneurship and innovation as the business,after the famous brand strategy,the diversification strategy,the international strategy,the global brand strategy and the network strategy in five stages of development.With the leading business philosophy,the enterprise H has been a model enterprise for study around the world,which has achieved one by one innovation during each development stage.In the Internet era,enterprise H is positioning in the Internet era to achieve the lead detonated,in the human single and a win-win strategy for supply chain management mode to carry out a series of exploration and innovation.This paper is about enterprise H's supply chain management based on win-win model innovation of individual-goal combination in the Internet era.Through the national and international relevant literatures to study the fundamental theories of supply chain management,mining RENDANHEYI innovate the deep connotation and development trend of the Internet economy supply chain management.On the basis of working in the H business practice,using literature research,comparative analysis methods and empirical research method,comprehensive analysis of single change and transformation of a win-win mode,combined with the transformation of practical experience of enterprise H supply chain management as an example,enrich the field of supply chain management theory,provide the native case for the MBA case research,at the same time provide a reference case which help enterprises to break down the enterprise development barriers and reform the supply chain management mode.