X Company Aseptic Packaging Product Competition Strategy Research

According to statistics,China is engaged in the sterile packaged enterprise's not less than 20,can be in the twenty only been the company's products in the home can contend with tetra,but against the strength of the minimal.Other company's main customer groups are basically non dairy is given priority to,so in the X company mainly on market overlap and tetra pak company and PFP formed the main competition.Along with our country economy continues to grow,China's dairy industry is also in constant development,currently in the global top 20 dairy,China's enterprises only have 2 seats,so future development potential.X company as an industry star,annual sales 4 billion package has basically become sterile coil industry third place,visible development space.Through the analysis of the competitive environment of X company,and using the "five analysis model" with the PEST model "and other relevant theories to study the system,and extracted the X company,facing the opportunities and threats in the competitive environment and internal resource conditions of advantages and disadvantages,through in-depth investigation and study,accurate diagnosis of the company to participate in market competition,the main problems existing in the aspect of competitive strategy and analyzes the cause of the problem.By using the basic theory of strategy management,competitive strategy and methods,combined with the company's vision,mission and goals,suitable for the development of the X company competitive strategy to help companies promote market competition ability,and puts forward Suggestions on safeguard measures of the effective implementation of the competition strategy.