The Mechanism Of Unfair Competition In Internet Information Service Industry

In recent years,with the Internet information services in the original market areas gradually saturated,more and more enterprises began to take cross-regional competition,and use the way of product accompanying diffusion to enter a market.The way in which the product accompanying diffusion provides convenience for entering enterprises to enter the market,but also because of product accompanying diffusion will threaten the incumbents’ market position,causing their dissatisfaction,and then lead to unfair competition.The problem of unfair competition in the Internet information service industry since the "3Q" war in 2010 began repeated,yet there are practical and effective regulation methods,and from the present study it seems there is not systematic study of unfair competition of the Internet information service industry.Therefore,this paper hopes to explore the mechanism of unfair competition in the Internet information service industry,and comprehensively analyze the whole process of unfair competition,so as to provide reference for the government’s regulation of Internet information service industry and the choice of enterprise strategy,and then reduce the unfair competition,promote the healthy development of the industry.After combining with the above research,this paper divides the enterprises into incumbent enterprise and entry enterprise,and constructs an evolutionary game model of unfair competition mechanism of Internet information services,then analyzes the influence factors of the stability of the model.Then,the model is simulated and analyzed by MATLAB,finding the process of unfair competition can be divided into latency period,intensification period and burst period combined with simulation results,and there must be a calm period of unfair competition.The mechanism of unfair competition is that the entry enterprise takes the way product accompanying diffusion to enter the market in network externality of the environment,causing the incumbent enterprise dissatisfied,and then lead to conflicts between enterprises,resulting in unfair competition.Finally,this paper combined with the model conclusions makes relevant suggestions from the enterprise’s and the government’s point of view to guide enterprises to make the right strategy and help the government improve the way of unfair competition regulation to reduce unfair competition and maintain order in the industry.