Research On The Development Strategy Of CATV Network Operators Under The Trend Of Triple-net Convergence

With the world in view,the information society represented by information and communication technologies and network technologies is becoming increasingly mature.The "triple play(convergence of telecommunications,cable television and the Internet)" has become an inevitable trend in the digital and information age.With the rapid development of information technology and triple play,the vitality of the viewing community has been enhanced.Public viewing of television is no longer the only choice of cable television.Young groups are beginning to relocate leisure activities on mobile devices,and people are willing to use a lot of ways to have fun and relax,such as cell phones and tablets.The diversification of traditional radio and television new media such as IPTV,OTT television,Internet video and mobile phone video is also becoming more and more obvious.At present,IPTV and national Internet TV have had a significant impact on cable operators.Traditional digital TV has become the "overlord" of room TVs,a huge market competition as a cable TV,but at the moment it does not seem ready to meet this major challenge.TWSX is the research object.With the help of various analysis methods and analysis tools,Strategic analysis steps to analyze the establishment of the company's development strategy of the basic ideas,to draw plans for the TWSX company's future.Under the background of triple play,this paper analyzes the macro environment of TWSX in Shenzhen,and points out that the integration of triple play and the resources of domestic CATV operation and telecommunications,the operation of CATV,The impact of strong substitutes,and the loss of users.Using SWOT analysis method,the paper compares and analyzes the internal advantages and disadvantages,external opportunities and threats in Shenzhen TWSX,and then formulates the strategic type and tactics of Shenzhen TWSX.The diversification.Focus on building the Internet + radio and television integration products,focusing on enhancing the core competitiveness of new media;focus on content,carry out Internet video multiple services and applications;integration channels,open up cooperation with telecommunications space;open platform to make full use of big data;in the fierce market In the competition,the company's operation and service department shall provide human resources,organizational structure,capital operation and finance,technology,marketing and cultural protection.The Company continued to maintain and enhance its competitiveness and set a new starting point for the transformation and development of TWSX.