Research On Relationship Marketing Strategy Of F Coal Enterprises From The Perspective Of Service Supply Chain

As China's economic development is slow,the downward pressure on the economy has increased,the coal industry in excess of the downstream,in the next certain period of time to solve the overcapacity and development of change is the most important.In such an economic environment,in order to better meet the development of the socialist market economy.For the sale of coal,coal enterprises should re-examine the relationship with customers,competitors,government and other public sectors,and establish a long-term stable relationship from the perspective of the interests of both sides.Enterprises in order to stabilize the development of these circumstances,can no longer operate in accordance with the traditional management model,we must speed up the progress of the company's transformation.With the development of information technology,the use of information asymmetry and monopoly market share advantage no longer exists in the new environment,enterprises want to strengthen the core competitiveness of enterprises,it is necessary to integrate the supply chain resources,at the same time in the supply chain management should pay attention to the position of service,to provide services at the same time as integrators of sales the goods,only such enterprises can improve their core competitiveness in the new economic environment.At present,there are many researches on service supply chain and relationship marketing theory both at home and abroad.Basically,there is no research on the relationship marketing strategy of an enterprise from the perspective of service supply chain.Therefore,the innovation of this paper is that from the perspective of service supply chain to establish relationship marketing strategy of coal enterprises,the research route is:using the analytical method of SWOT based QCDMS and PEST analysis of F enterprise by analyzing the internal and external environment,find out the F enterprise in the competition advantages and disadvantages opportunities threats between the actual situation;secondly from the perspective of supply chain with the company from the enterprise internal relations,customer relations,competitor relationship and other aspects of the development of the company's marketing strategies;then according to the AHP to evaluate the relationship marketing strategy to establish the model of law principle;finally the relationship marketing strategy to protect the F enterprise to better implement and continuously from the market risk aversion,capital operation,financing system,management system and technology etc.Strengthen and optimize the organizational structure of enterprises,personnel reserves,establish a marketing system suited to the current environment,and strive for national and local policies,put forward a series of safeguards.