Study On The Strategic Development Of Qinghai HOLLEY Mining Development Co.,Ltd.

Qinghai HOLLEY Mining Development Co.,Ltd.is a leading domestic mining company.Brand awareness is also in the forefront of the country.Regardless of how the external environment changes,always adhere to high standards and strict requirements.Therefore,its market share and profitability have steadily increased year by year.Qinghai HOLLEY Mining Development Co.,Ltd.has set its own corporate vision as “becoming China's leading sustainable mining company”,however,in addition to the influence of policies,investment environment and geographical environment,the reserve of resources is also an objective factor that can not be ignored.In order to get rid of the constraints of the development of traditional minerals,thimainly develops mineral resources as lithium carbonate.Through years of development and accumulation,although Qinghai HOLLEY Mining Development Co.,Ltd.has achieved certain results in its original industry,However,the growth of the original industry itself has become flat,and the dependence of resource-based enterprises on resources will become the bottleneck of their development after a certain period of time,hampering their long-term sustainable development.Faced with fierce external industry competition and macro regulation of the national industry,coupled with internal problems,Leading to the hard continued development of the company and creating operational risks.Under such circumstances,At this time,enterprises need to develop their strengths and avoid weaknesses,strengthen management,and formulate a reasonable development strategy in order to have the opportunity to continue to maintain a leading position in the industry.This paper first describes the development status of Qinghai HOLLEY Mining Development Co.,Ltd.And finds out the problems in the current situation of the company and goes into the analysis of the reasons.Then,this paper conducts a comprehensive and in-depth internal and external environment analysis of the company.Then using SWOT to analysis the opportunities and threats existing outside the company,and the unique advantages and disadvantages within the company,comprehensive analysis to form a growth strategy,a reversal strategy,a diversified business strategy and a defensive strategy.Finally,combined with the actual situation of the enterprise and the development vision,the strategic model combining growth strategy and multi-business strategy was selected,and the detail strategy was elaborated.From the aspects of Organizational guarantee,culture guarantee and human resource guarantee,specific safeguard measures have been formulated.This paper analyzes the current problems in the development of Qinghai HOLLEY Mining Development Co.,Ltd.,from the internal advantages and disadvantages to the external opportunities and threats,from the actual situation of the enterprise.Specially tailored the development strategy and strategy for the enterprise.Safeguard measures to further promote the smooth and sustainable development of Qinghai HOLLEY Mining Development Co.,Ltd.with a sound corporate development strategy.