Risk Management Reseaech On New Product Development Of Graphene Materials Of KJ Company

With the development and change of the world economy,enterprises can consolidate and develop the market only by continuously introducing new products,new product development has increasingly become the inevitable choice for the survival and development of enterprises,the success or failure of new product development has become the key for enterprises to win competitive advantage,however,new product development is a high-income and high-risk activity.How to effectively identify and control the risks encountered in new product research and development has become a common concern of enterprises.It is of great significance to study the research and development of new products.Based on the research of product research and development theory at home and abroad,this paper analyzes the characteristics and present situation of graphene material new product development project of KJ Company,and studies the problems of different stages of new product development project.First of all,this paper introduces the background and significance of this study,research methods and research content and the framework of the paper.On this basis,the product life cycle theory,product research and development theory,new product development risk and basic theory are reviewed.Secondly,the development process and main problems of graphene material new product of KJ company are analyzed,the development process and project organization of graphene material new product of KJ company are introduced,and the K J company graphene material new product research and development status,further analysis of project planning and project phase,implementation and completion of the main problems.Finally,the risk of graphene new product development,implementation and end stage of KJ company is identified,the risk index evaluation system is established,the risk factors are evaluated by analytic hierarchy process(AHP),and the safeguard measures of technology,talent,market,policy,standard system and so on are put forward.The main innovation of this paper is to use AHP to evaluate the risk factors of the case,and use the results to evaluate the overall risk of the product development process,the corresponding risk prevention measures are given,and the evaluation system of graphene material new product research and development index of KJ Company is established,which provides guiding significance for the risk management of multi-factor and multi-index new product development projects.The improved organizational structure model is proposed to provide a powerful guarantee for new product research and development,and to provide reference for new product research and development in similar enterprises.