| Railway industry as an important lifeline and hub of a country's economic development,is the key infrastructure and major livelihood projects,which is the backbone of the comprehensive transportation system and one of the main modes of transportation,and it profoundly affects the political stability,economic development,land security,social culture and many other aspects.At the second session of the 12 th National People's Congress in March 2014,Premier Li Keqiang pointed out that China should "create a new situation of opening up to the outside world at a high level" and "encourage the export of large-scale sets of equipment,such as telecommunications,railways and power stations,so as to make China's installations world-renowned".And with the implement of "The Belt and Road Initiative" strategy in China,Chinese railway enterprises can widely participate in the construction plan,including Eurasian railway construction,central Asian railway construction and Trans-Asian railway construction.All these have made positive contributions to the promotion of regional economy and the construction of a new world economic map.The "13th Five-Year Plan" of railway standardization formulated by the Ministry of railways,promoted the "Going Out" of the railway and promoted the internationalization of Chinese railway standards.The purpose of this paper is to study the strategic path of Chinese railway construction enterprises,and put forward the ways and measures which are suitable for the international development of enterprises,so as to improve the status and influence of Chinese railway construction enterprises in the world.Through the improvement of management methods,the enhancement of technical level and upgrade of export products,enterprises can promote technical consultation,construction,equipment manufacturing,transportation management,personnel training,so as to constantly expand the scope of business,complete the global market layout,improve resource utilization,output of China's industry standards,make efforts to make international industry standards,and promote the development of the industry chain for China's railway construction enterprises.In the first part of this paper,the essay introduces the current situation of the internationalization of China's railway construction enterprises and analyzes its motivation,and further clarifies the potential and necessity of the internationalization development.Through PEST analysis and SWOT matrix analysis of macro and micro environment,the essay sums up the advantages and disadvantages of Chinese railway construction enterprises in the international market,development opportunities and challenges,finding the existing problems.The second part is the specific case analysis,taking China Railway Group Limited and Vinci Group as an example.As a typical representative of Chinese and overseas enterprises,the essay analyses the development status and specific implementation of the internationalization,and extracts experience for China's railway construction industry internationalization.Finally,the paper puts forward the strategic measures for the internationalization of Chinese railway construction enterprises,and clarifies the direction and implementation of internationalization.The results show that China's railway construction enterprises need to consider many factors when choosing the market,and choose the appropriate international entry mode mainly including contract,direct investment and strategic alliance.Chinese railway construction enterprises need to strengthen technological innovation,pay attention to personnel training,carry out diversified business model,provide high quality railway construction services,and expand the road of internationalization of railway construction enterprises in China.The conclusion of this paper only exists in theory,so the strategy for the internationalization development of Chinese railway construction enterprises still need further development in practice. |
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