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Research On The Business Commodity Structure Optimization Of M Company Of Tianjin Port

Posted on:2019-02-27Degree:MasterType:Thesis
Country:ChinaCandidate:X F WangFull Text:PDF
GTID:2382330548993909Subject:Business administration
Abstract/Summary:PDF Full Text Request
With the implementation of the supply-side structural reform strategy by the state in 2016,the development of China's port companies has been strongly promoted,and the country's targeted measures have had a multiplier effect in optimizing the industrial structure of ports and optimizing the allocation of resources for port companies.Of course,with regard to the current situation of the development of port companies,it is necessary to further adjust the structure of business goods in order to ensure the sound and stable development of enterprises.Firstly,this article discusses the development status and development trends of ports and business cargo structures at home and abroad,including the definition of port business cargo,the main models of business cargo structure,the operating cost method,and the AHP model;In this paper,starting from the business status of the business cargo structure,the specific analysis of the Tianjin Port M company's specific data on the business goods category is focused on.and the types of the advantageous business goods and inferior business goods are pointed out,and it is analyzed that many adjustments have been made.Many other companies,but there are still some problems,mainly in terms of the homogenization of business cargo types,the lack of development of the hinterland supply market and the internal management of the enterprise is low.the level of informatization construction is insufficient;again,this article for the current Tianjin Port M company's business cargo optimization strategy carries out a detailed analysis,and carries out a quantitative analysis of its related data through the activity-based costing method and the AHP model.Finally,the specific advantages and disadvantages of the company's business goods are categorized;finally,according to the advantages of business goods The specific situation of the business class of inferior and disadvantageous business is given the corresponding business cargo optimization policy.It is believed that this problem can be improved through adjustment of strategies,improvement of management,market development,and information construction,etc.This can be achieved by further embodying the advantages of the pillar cargo business,accelerating the cultivation of potential business goods,and reducing the number of disadvantaged business goods.Dozens of companies,implementing customized marketing strategies,deepening multi-party exchanges and cooperation,accelerating information construction and optimizing the internal organization management model,and other specific strategies to optimize the company's cargo structure,in order to ensure the normal and smooth operation of the company.
Keywords/Search Tags:Tianjin Port, Cargo structure, Competitive strategy, Market development
PDF Full Text Request
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