Global Purchasing Model And Strategy Study Of AW Company

With more fierce competitiveness among global automobile industry,global sourcing has become the key means of optimizing resources and reducing cost for multinational auto components companies to reduce costs.In the meanwhile,during the implementation of global sourcing,different level of concentration and actual market situation as well as various culture by regions,different problems happened.Based on the global procurement theories,the appropriate enhancement is necessary to achieve the goal of the company,otherwise the global strength will become an obstacle to the development of the company.Taking AW company as an example,the analysis starting from the current global purchasing organization and procedures as well as management system of the company.The thesis uses SWOT tool to analyze the strengths,risks,opportunities and threats of current global purchasing system,and find out the root cause problems,then taking strategic management into consideration,finally work out the global procurement strategic system improvement plan.Solutions include business process reengineering(BPR),short and long term plan of organization restructuring,new market and product development.To ensure the implementation of the optimization,the thesis is also considering all related pre-conditions including organization structure,human resources,company culture and financial security,so that the company management can resolve the problems practically.