| Construction industry is one of the pillar industries in China.In recent years,The adjustment of national macro-policy has led to the slow development of domestic construction market.Because of the problem of enterprise scale and insufficient resource in private construction company,it is easy to run into development bottlenecks in the process of business.In the face of intense competition in the construction industry,private construction companies through the strategic cooperation with state-owned construction companies,to strengthen the complementary resources and the company's core competitiveness to ensure that the company's strategic objectives can be effectively implemented.This essay takes TJ Construction Company as a case to explore the company's strategic cooperation research in the development process.Firstly,through the research instruments in strategic management,the essay uses PEST analysis method to analyze the macro-environment in which TJ Construction Company is located,and explanations the current status and development trend of construction industry.Use the SWOT analysis method to analyze the advantages and disadvantages of the internal environment of the TJ Construction Company and the opportunities and threats of the external environment.It is concluded that the best strategic options for the TJ Construction Company is the strategic cooperation with state-owned construction companies.Secondly,based on the vision and strategic goals of TJ Construction Company,the framework and ideas of strategic partner selection,and the relevant research theories of strategic cooperation,the essay specific that the strategic cooperation with China Railway Bridge Bureau Q Company is a smart choice for both parties.Through the comparison of equity-type strategic cooperation and contract-type strategic cooperation,the mode of strategic cooperation and operation between the two sides has been determined.Finally,the essay through research the risk produce easily in the process of strategy cooperation,suggest risk aversion strategy.In conjunction with the implementation of strategic cooperation,the essay proposes corresponding safeguard measures to ensure that the strategic cooperation between the two parties can proceed smoothly.The dissertation studies the strategic cooperation between TJ Construction Company and China Railway Bridge Bureau Q Company,also provides reference for some domestic private construction companies and state-owned construction companies seeking strategic cooperation. |
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