Research On The Risk Driving Behavior Of Motorists

With the development of the city,the urban construction in China has undergone tremendous changes.The expansion of the city has brought convenience to the people's life,while there are many problems,such as the contradiction between the limited space of the city and the traffic demand of the huge population.Traffic congestion and traffic accidents have restricted the orderly development of cities.In order to realize our country's policy of transforming from a big traffic country to a powerful traffic power,it is necessary to study the behavior of motorists,and the risk driving behavior has become one of the main reasons for the frequent traffic accidents and the chaos of traffic order.In order to solve this problem effectively,it is necessary to study the formation mechanism and key influencing factors of the driver's risk driving behavior,and then formulate the improvement strategy to provide theoretical reference for improving the road traffic safety level.First,the paper analyzes the psychological factors of risk driving behavior,the classification of risk driving behavior and the influencing factors of risk driving behavior based on behavior theory.Then,the RP/SP survey method was used to collect the personal information of the driver,the information of the risk driving behavior and the information of the cognitive condition of the bad driving.Combined with descriptive statistics analysis,reliability analysis,validity analysis and factor analysis in relevant statistics,the survey data were processed and analyzed.Then,by integrating the theory of planned behavior and the theory of protective motivation,an integrated model of risk driving behavior for motor vehicle drivers is constructed.The data of risk driving behavior of novice drivers and skilled drivers were selected,and the integration models were fitted based on partial least squares estimation.It is concluded that behavior attitude,subjective norm,perceived behavior control,threat susceptibility,threat severity,reward,reaction cost,response efficiency and self-efficacy have significant influence on the risk driving behavior intention of both.It is found that for novice drivers,their self-efficacy has the highest explanatory power to risk driving behavior,while for skilled drivers,their behavior attitude has the best explanation to risk driving behavior.Then the model adaptation degree of both models was tested and analyzed,and the causal hypotheses between latent variables were confirmed.Finally,according to the test results of the risk driving behavior model of the novice driver and the skilled driver,the reasons of the two risk driving behavior are compared and analyzed,and the targeted differential improvement strategy is formulated.From the point of view of behavioral theory,this paper clarifies the key factors that affect motor vehicle drivers' risk driving behavior.The formation mechanism of risk driving behavior of novice drivers and skilled drivers was quantified and analyzed,which effectively explained the characteristics of risk driving behaviors.Finally,it provides theoretical basis for the early education and management of risk driving behavior and the formulation of policies for reward and punishment in the later stage.