Study On Ecologicalzation Operation And Management Of W Nev Power Battery Company

With the continuous development and expansion of new energy vehicle(NEV)market and technology,and the fact that battery electric vehicles(BEV)are led by “green” and “environmental protection”,a large number of capital and traditional enterprises have entered the field of the R&D of and the competition for core components of new energy vehicles.The industry of power battery for new energy vehicles will face a more obvious and fierce competition no matter in its future market or its competition with the traditional fuel vehicle engine industry.It's well acknowledged that the original intention and purpose of the global promotion of new energy vehicles is low consumption,environmental protection,and the harmonious and sustainable development between human and the nature.Therefore,it is of great significance to introduce the concept of ecological operation and management to the new energy power battery companies so as to maximize the potential and social value of ecological operation and management and promote the being and growth of new energy vehicles.The thesis comprehensively employs the theories of the enterprise's ecological operation and management,regards the enterprise as a life organism,and takes the ecological operation and management within W NEV Power Battery Company as the case.The author studies and analyzes the system of the enterprise's ecological operation and management through five aspects: ecological management main body,ecological management benefits,ecological marketing,ecological design,and ecological manufacturing.The author also analyzes how the new energy power battery companies rely on the strength of the market to compete with traditional automobile engine companies,so as to achieve their continued growth and profitability following the descriptions of the status quo of ecological operation and management in W Company,the development history of new energy vehicle companies and traditional vehicle companies,the corporate mission of “continuing to build the best living environment for humans”,and the existing problems in the application of W Company's ecological operation and management.Finally,based on the previous studies on the relevant questions,the author proposes the solution to achieve W company's ecological operation and management and its sustainable development.The author reflects on the causes of the rise and fall of a company from the concept,system,and method of the enterprise's ecological operation and management,and gives analysis of how a company achieve healthy survival and harmonious development so as to generate more social value from various perspectives.The author's exploration of the ecological operation and management of W Company may serve as the theoretical reference and practical basis for the development of new energy vehicle companies.