Research On Development Strategy Of Tianjin Port J Terminal Company

Jocan is a coke code company of Tianjin Port Group,which is mainly engaged in the handling,handling and storage of large bulk cargo such as coke,coal and iron ore.It is also the strategic implementation of Tianjin Port's "Northern Coal Southward Movement" strategy.The main enterprises,with the country's restrictions on high pollution,high energy consumption and resource products,J-terminal company with coke as its main business has gradually narrowed its living space.In recent years,J Terminal has gradually realized that it relies solely on coke business.It is no longer sufficient to meet the needs of expanding its own development.It is necessary to determine the development strategy of J Terminal and change the business model of single development.This paper takes Tianjin Port J Terminal Company as an example,the internal and external environment of J Terminal Company,and uses the time series method and the moving average method to predict the throughput development level of J Terminal Company,and constructs the SWOT matrix of J Terminal Company.Based on this,the J terminal company's development strategy is determined.J terminal company must adopt the SO diversification development strategy,develop financial trade business from innovation,build bulk cargo yard project in central Xinjiang,further extend the industrial chain and innovative supply business development model.And other aspects to propose and implement safeguard measures for the implementation of J Terminal's development strategy.Under the increasingly fierce competition at home and abroad,the research in this paper can clearly define the future development of Tianjin Port J Terminal Company,and adopt a diversified development strategy to explore the new growth point of J Terminal's future economy.The situation of domestic J-Jock Company There are still many similar companies,and the research in this article can also provide a little help to similar companies.