From Yangliuqing New Year Pictures As Creative Elements Of Tourist Souvenirs Design Research

In recent years,China’ s tourism industry has developed rapidly with the tourism revenue increasing year by year,and the overall tourism service system has also been improved.The rapid development of tourism has also stimulated the production and sale of tourist souvenirs.Tourist souvenirs,as an important carrier of tourism,are of great significance to the economic development and the spread of local culture.As an important tourist city,Tianjin,has a good developing prospect of the tourism industry with its rich resource of history,culture and tourism.This paper,taking"from pictures as creative elements of tourist souvenirs design research",through the literature method,field investigation method,expert consultation method,system analysis,summarizes the induction on yangliuqiu pictures existing data and the analysis of the market,get from the basic condition of the New Year pictures,and status quo of tianjin tourism souvenirs design,design trends,the deficiencies of in-depth research,finally through the design of case analysis,the feasibility of verification issues.And design has obvious from New Year paintings artistic features of tourist souvenirs.According to the article,this paper includes the following four parts:The first part:from the yangliuqiu the geographical location,development of woodcut New Year pictures,subject content,cultural traits,analyzes the present situation of the yangliuqiu pictures.The second part:based on the current research on the present situation of the tourism souvenir market,understand the industry dynamic,explore the yangliuqiu new derivative of the tourist souvenirs brand specification,is a design process,design methods,etc.Put forward:"tourism souvenirs design should with the local folk culture as the design basis,by the expression of regional culture,design with practical value as the leading factor,with a variety of forms,function works fine."The third part:through the yangliuqiu posters and other posters in the form of contrast,extracted from pictures’s unique culture,art,and its sublimation of creative elements,eventually applied in the design of tourist souvenirs.The fourth part,through the above research,the final design,developed with distinct features to represent yangliuqiu new artistic features and cultural connotation of tourist souvenirs.Results in the yangliuqiu tourist souvenirs design has been made,for future research.Finally,through the study of this subject hopes to tianjin tourism industry,tourism souvenirs design,wen gen industry development contribution strength,at the same time for the protection and inheritance of traditional culture,traditional folk art,for cultural development,folk protection to contribute.