ZRFX Company Dealer Selection Index Evaluation System Research

In the increasingly fierce market competition,in order to win the market,we must first win the terminal;to win the terminal we must have dealers,which is the true saying many enterprises.One of the dealers has become the enterprise market and the core factor of success.How to select the dealer,so many new enterprises headache.It is often seen some new enterprises has no choice right to dealers facing bankruptcies in the situation.However,share and reputation are relatively low,how to select suitable dealers has become the key to the success of enterprise.So the dealer selection is very important and should be carefully chosen.ZRFX Company is affiliated to Jiangxi Fang Xing Technology Co.Ltd.-owned enterprises.It mainly for highway electromechanical equipment research and development,manufacturing,production and sales.The company started relatively late,the dealer system is not fully established.This paper takes the ZRFX Company as the research object,through establishing reasonable evaluation system for the selection of quality dealers,with ZRFX internal characteristics of excavated distributor evaluation index.And use AHP to determine the weight of the size of its index,using the questionnaire to obtain statistical data.According to the development stage and characteristics of ZRFX Company.The fuzzy comprehensive evaluation method is used to evaluate the dealer selection,and the fuzzy comprehensive evaluation method is used to calculate the score of each index and the overall score of each dealer.According to the final calculated score to determine the final grade,as the research object to select the specific examples to verify the actual scores and grade.According to the calculated choice of dealers,through a case study of distributors select key evaluation system index are analyzed and the depth of research and validation.With strong operation dealer selection evaluation system model is established,with the scientific dimension structured,comprehensive,many factors influence on dealer choice evaluation criteria for the effective integration of management for distributor evaluation work to provide more targeted solutions,more scientific and more feasible.Study on effectively resist and alleviate the external impact and protect the ZRFX brand image evaluation and selection of distributors,dealers will help enterprises improve management capabilities,the ZRFX company can gain competitive advantage in the highway electromechanical products homogenization more serious market environment;The dealer selection evaluation can be well combined with the actual operation,provide a theoretical basis and practical guidance to the decision-making for the selection of enterprises subsequent dealers,improve the ZRFX company product promotion and operation ability.