Research Of Commercial Space Design Strategies Based On "Internet +" Era

With the development of "Internet +" era, human life began to change under the guidance of information technology, and the social organization emerged from the trend of organization, flat, pluralism and fragmentation. The combination of "Internet+" and other industries has produced many new patterns of change characteristics.Under the impetus of information technology and network, the organizational structure and operation mode of human activities have been gradually changed, and the space-time relationship, urban space, commercial space and cultural space have been redefined.Commercial space is the most open in the city, and the most dynamic space, the accurate qualitative, the layout of the reasonable size and organic is sustainable economic development of the city. "Internet +" the development of The Times,gradually changing the city commercial space, for commercial space design study brings new perspectives and opportunity. The rapid development of electronic business market had a big impact brings to the traditional entity business, although the concept of "Internet +", continues to deepen, but profoundly influenced the traditional way of shopping, the meaning of commercial shopping space is far more than the pure shopping category, start to entertainment, expanding access to information and experience exchange, it is need to create a more personalized and humanized commercial space environment, create a more memorable and unique form of shopping experience, design a more cordial and pleasant place for social activities, to meet the challenge of the "Internet+".Thesis first summarizes the background of "Internet +" era characteristics and development status of commercial buildings; Based on the analysis of the influence factors of "Internet +" of commercial space,on the basis of summed up the consumption behavior of transformation and the innovation of information technology for modern commercial buildings; And construct the basic framework of this article as a whole. Secondly, this paper expounds the background of urban commercial space evolution trend, put forward the design direction of "experiential" business, finally, in the form of commercial space, streamline, the three aspects of the formats of commercial space under the "Internet +" targeted design strategy analysis, under the new era of urban commercial space design will provide beneficial exploration.