Multi-project Management Pattern Optimization Of C Real Estate Company

With the rapid development of the real estate industry,the real estate industry mostly from the past small-scale real estate company single project management to large and medium-sized real estate companies across cities,cross-regional multi-project portfolio management model development.The contradiction between the project department and the functional department is increasing,and the contradiction between the project department and the functional department is intensified in the process of the project implementation,and the contradiction between the project department and the functional department intensifies in the course of the project management.C Real Estate is a private equity firm that invests in a variety of real estate projects,including residential development,office development,Shopping Mall development,service apartments and hotel development.At present the company uses the functional project management model,in the project management process between the multi-projects due to competition for resources,the project department and the design department,the contradiction between the contract department,the company management process imperfections,management needs to be resolved.This paper analyzes the management organization structure of C real estate company,and analyzes the existing problems in the construction project management mode.According to the characteristics and limited resources of C real estate company,the project management model of project portfolio management is put forward,and the organizational structure design and resource allocation optimization of the project are proposed.The new organizational structure is designed and the project management office PMO is established.Support PMO efficient operation of the organizational structure,resource management and human resources and other aspects of the implementation of security measures,the establishment of project managers and managers of the functional departments of the KPI assessment system to ensure that PMO operation of the main functional departments responsible for the project managers and managers Dynamic evaluation of performance;in the model design and the assurance measures to ensure that under the premise of the C real estate company new project management model of the effect of evaluation,the use of comprehensive analytic hierarchy process to establish effect evaluation model,and the use of YAAHP software for evaluation indicators And the weight assignment test of indicators to ensure the scientific evaluation of the effect evaluation system under the new project management mode.In this paper,C real estate company's project management model for innovative research,while similar to the characteristics of real estate enterprises in the multi-project management project portfolio management,project management office PMO operation,enterprise resource allocation and the new management model Project effectiveness evaluation provides a reference.