Interesting Aromatherapy Product Packaging Design Under The Influence Of Consumer Psychology

The rapid development of the economy and the improvement of people’s living standards have led to significant changes in our way of life.Consumption is not only a material need to satisfy survival needs,but also a spiritual enjoyment with aesthetic standards,taste in life and psychological satisfaction.Interesting packaging is a follow-up concept that highlights the theme of packaging design with its "interesting" images and gives people a new and more memorable visual sensation.With the improvement of the level of consumption,the psychology of consumption becomes more and more mature.They have an independent sense of consumption,no longer blindly obey the market and have more consumer demand.On this basis,it is a new proposal to design packaging that effectively attracts the attention and affection of consumers and meets their spiritual needs.Interesting packaging design has become a popular trend in our lives,providing a pleasant aesthetic experience and providing new ideas for today’s packaging design.Starting from modern consumer psychology,this topic conducts research,analysis and reflection on interesting packaging design.Using the example of the packaging design of aromatic products,functions,properties and creative methods of interesting packaging design are summarized and summarized.To explain this topic,it provides a specific reference for the personalized development of modern packaging design.This article analyzes the influence of modern consumer psychology and demand on consumer buying behavior and summarizes the importance and importance of interesting design for research purposes.Secondly,this article analyzes the characteristics and methods of expression of interesting design and provides theoretical support for aromatic packaging design.