Research On The Design And Practice Of Creative Product Of Campus Culture In China's Colleges And Universities

University Campus Cultural and Creative Products carry the historical accumulation of the school,embodying the cultural character,academic style and the pursuit of humanistic values shared by teachers and students.It is important for promoting the spirit of campus culture,shaping the school culture brand and enhancing the level of school influence.Campus cultural and creative products have multiple characteristics such as commemorative,representative,practical and artistic.They integrate the functional attributes of cultural products with the spiritual pursuit of campus humanities.They must have certain economic value and bear and express campus culture.The rich connotation leads the teachers and students to pursue common academic ideals and humanistic feelings.Based on the in-depth analysis and reference to the design concepts and successful experiences of excellent campus cultural and creative products at home and abroad,this paper take the visual element types and the specific design of campus cultural and creative products of Northwest Normal University into consideration,aiming to explain the campus culture of Chinese colleges and universities.The general design concept of creative products provides a practical path for promoting the development,design and promotion of campus cultural and creative products.