Research On The Application Of The Current Market Price Method In The Evaluation Of Second-hand Best-selling Vehicles Under The Background Of E-commerce

In recent years,the pace of development of new car market in China has slowed down year by year.Although the car ownership has repeatedly reached new highs,the growth rate of production and sales has been decreasing year by year.Correspondingly,the second-hand car market continues to boom,which not only maintains a high-speed development trend,but also fully combines with the e-commerce model,forming a new trend of "e-commerce" in the second-hand car market in China.However,the road of "e-commerce" in China's second-hand car market is not smooth.There are still many shortcomings in building a second-hand car information platform and eliminating industry chaos.Consumers can not fully trust the second-hand car information published by second-hand car e-commerce online,and many second-hand car online valuation systems have low reference value.Based on the above background,this paper,from the perspective of consumers,discusses and studies the application of the current market price method in the best-selling second-hand car evaluation model under the e-commerce model.Firstly,this paper studies the literature and websites related to e-commerce model,used car market and used car evaluation through literature research method,and summarizes the current research situation.Secondly,the paper compares the preconditions,scope of application,advantages and disadvantages of four commonly used car evaluation methods,and analyses the applicability of the current market price method under the current market background.Thirdly,SWOT analysis model is used to analyze the evaluation environment of used car valuation under the current e-commerce mode.It is concluded that the improvement direction of used car valuation model in China should be embodied in three aspects: intellectualization,convenience and fairness.Then,according to the three improvement directions,the problems in the evaluation of the best-selling used cars in China are discussed,and the causes are analyzed.Then,based on the consideration of balance convenience and fairness,using the analytic hierarchy process,with the assistance of Yaahp software,several comparable factors which are more important in the application of the current market price method are screened out.According to the screening factors,the online valuation model of used cars is improved,and the technical indicators are innovatively introduced into the online valuation model.Finally,the improved valuation model is validated by the case collected from "Guazi Net",and compared with the evaluation value of the authoritative online valuation platform for used cars,which proves that this method has certain reference value.