The Improvemen About Mass Customization Of SQ Heavy Duty Automobile Co. Ltd.

With the country entering the new normal,the heavy truck industry has obvious overcapacity and fiercer competition.At the same time,with the deep adjustment of economic structure,the heavy truck market demand will be more diversified,personalized and rapid,which puts forward higher requirements for heavy truck enterprises.In order to further satisfy the market segmentation and respond quickly to market demand changes,A truck Company has implemented mass customization through the effective integration of external resources and the improvement of internal production and operation capacity.Mass customization is the trend of industrial development,such as "Scientific Management" proposed by Taylor and Gilbert in the late 19 th century,Ford’s pipeline mass production mode in the early 20 th century,and lean production mode represented by Toyota in the 1970 s and 1980 s.These new production modes,along with the birth of new technologies,have brought about world industrial level and economy development.All of them have been put forward with great strides,and some enterprises have become world-class industrial leaders at that time.Every revolution in mode of production is not to abandon or reject the previous generation of mode of production,but to digest,absorb and upgrade.Every change of production mode is most in line with the market demand and economic law at that time,and it is a process of evolving with the change of market economy.It can be said that without Taylor’s scientific management,there would be no Ford’s professional division of labor and a clear line of large-scale production mode;without Ford’s line of large-scale production mode,Toyota’s lean production mode could not fully play a role,or even there is no lean production mode,which is the evolution of production organization and management mode.With the gradual change of market demand from simplicity,simplicity to complexity and individuation,the demand for quality,efficiency and cost is becoming higher and higher.The challenge of this change in market demand to production enterprises is becoming greater and greater.Therefore,enterprises are required not only to meet the individual needs of customers,but also to have lower costs,faster delivery time and better quality.Mass customization has just emerged in this market environment.It is the advanced production management mode and the further sublimation of lean production mode.People can take the lead in mastering it and adapt to the current market environment faster,will have the opportunity to dominate the market.The basic idea of mass customization of A truck Company is to change the structure of product design and cancel,merge,reorganize and simplify the process of sales,technology,supply chain,logistics and manufacturing,and to combine lean production technology,Internet information technology and platform modular design with a series of high-tech products to customize all or part of the production mode.Converting to batch production,we can achieve the high speed of low cost by mass production and satisfy the individualized demand by customizing production as little as possible.By combining the two,we can build a new production and manufacturing mode with high flexibility,fast response and low cost,and provide customers with customized products with high efficiency,high quality and low cost.At present,the mass customization mode of A truck Company is still in the primary stage,there is still a lot of room for improvement,so this paper optimizes the mass customization of A truck Company.