The Development Strategy Research Of Zhongxian Curtain Wall Decoration Engineering Limited Company

The development of the construction industry has driven the demand of the curtain wall decoration industry.There are more and more curtain wall decoration companies of different scales in the market,ranging from large-scale listed companies with core competitiveness to small companies that have just started to develop rapidly.Good external opportunities and fierce competition in the industry.Opportunities lie in the macro environment and market demand,and the problems are also obvious.For example,technical issues,innovation problems and malicious competition are all tests for the survival and development of enterprises.In this environment,how can enterprises use external opportunities to avoid and overcome their own problems,use their own advantages to build core competitiveness,and further expand market share,which is a key factor for achieving sustainable development.Therefore,this paper studies the development strategy of Zhongxian Curtain Wall Decoration Engineering Co.,Ltd.(referred to as Zhongxian Curtain Wall Decoration Co.,Ltd.),starting from the environment in which the enterprise is located,including the internal environment and the external environment,and comprehensively studying the political,economic,social and technical aspects of the curtain wall decoration.The impact of the industry,and then use the Porter five force model to analyze the competitiveness of the same industry,and finally according to the development goals of the enterprise,combined with SWOT matrix analysis is the most suitable strategic model for the development of Zhongxian curtain wall decoration company,the specific contents include:Firstly,it expounds the development status and development trend of architecture decoration,curtain wall decoration industry and strategic management at home and abroad,clarifies the research content and research methods of this paper,selects PEST,Porter five force model and SWOT analysis model as the development of Zhongxian curtain wall decoration company.Strategic analytical tools.Secondly,it analyzes the internal environment,macro environment and industry environment faced by Zhongxian curtain wall decoration company.Among them,the macro environment uses PEST analysis to analyze the influence of political,economic,social and technological environment on the curtain wall decoration industry;The force model analyzes the competition of the curtain wall decoration industry in the same industry;the internal environment mainly analyzes from the aspects of organizational structure,project capacity and technological innovation.Thirdly,using SWOT to analyze the advantages and disadvantages faced by Zhongxian curtain wall decoration company,external opportunities and threats,construct SWOT analysis matrix,and based on the development mission and development goals of the enterprise,combined with the analysis matrix,formulate a strategic plan suitable for the development of Zhongxian curtain wall..Finally,according to the development strategy of Zhongxian curtain wall,the corresponding implementation measures are proposed from the aspects of management system construction,brand building and corporate culture construction to ensure that the formulated development strategy can be implemented smoothly during the implementation process.