The Research On Development Strategy For HT Corporation

With the rapid development of China’s economy,the decoration industry has rapidly formed scale,and market competition has become increasing fierce.With the slowdown of macroeconomic growth in recent years,the growth rate of the entire decoration industry has also slowed down.The decoration corporations are facing the problems of slow business growth and falling profits.Many small and medium-sized decoration corporation have to go bankrupt.HT Corporation has developed into a medium-sized decoration corporation from 1990 s.HT Corporation is facing the issue of slowdown in growth and decline in profit margins,HT needs to improve its management through strategic management and build its core competitiveness to ensure the corporation ’s next development.First,the thesis employs PEST,Porter’s five-force model analysis,SWOT.Second,formulated the development strategy for HT corporation based on SWOT matrix.Finally,develop a scheme of strategic implementation plan to guarantee strategy achievement for HT corporation.Hope it can provide some reference for other small and medium-sized decoration corporations through the research on the development strategy of HT Corporation.