Research On Highway Freight Auction Trading Mechanism And Application Based On Big Data Information Platform

With the transformation of the economy,China’s logistics costs have declined,but still present a high cost and low efficiency.In China’s comprehensive transportation system,road freight plays an important role and bears the vast majority of freight traffic.In recent years,under the "Internet +" thinking,the rise of "platform heat" has effectively promoted the upgrading of the logistics industry.There are a large number of platform-type enterprises in the market that are looking for cars for goods and goods for cars.They are working to change the asymmetry and opacity of freight information in China’s traditional freight market.This kind of information platform integrates social transportation resources and source information.The problem of information asymmetry between the two parties has been solved,the idling rate has been reduced,and the efficiency of social logistics has been improved.The bidding transaction mechanism is an effective resource allocation method.The larger the market scope of participation,the higher the benefits,and the changing market trading pattern.The emergence of information platforms has triggered the era of big data.On the information platform,there is a large amount of data information,including vehicle source information and source information,as well as transaction information.Under the big data environment,bidding transactions can be realized in a more open and wider range of participants.The article uses VCG bidding to reflect the corrupted information in the price formation process through the bidder’s quotation information,which can reflect more real value.Based on the "truck help" information platform,the article gives the application of the specific bid trading mechanism.Through the bidding transaction mechanism,the efficiency of vehicle-cargo matching is improved,the optimal allocation of resources is promoted,and the core competitiveness of the platform is improved.