Study On The Development Strategy Of QH Ship Technology Company Under The Background Of Civil-Military Integration

Since the outbreak of the international financial crisis in 2008,the market environment of China’s shipping industry has entered a relatively low level due to the influence of the external environment such as the continuous downward trend of the international trade market and the fluctuation of the crude oil price.In this regard,the Chinese government has issued a number of policies to support and adjust the ship industry.Especially in recent years,our country put forward the strategy of “civil-military integration”,“construction of the marine power” strategy,“one belt and one road” strategy,etc.,injected new strong impetus to the development of shipping industry,and pointed out the new direction to the development of shipping industry,shipping industry in China need to high value-added technology intensive type and transition,and the industry development,improve the overall level of the industry.QH ship science and technology company is founded in 2015,mainly provides a package of engineering services such as the design,supporting and construction of ship cabin environment for navy ships,passenger ships,RORO & ROPAX,official business ship,and high-value-added ships,which can fit into the development strategies of “civil-military integration”.In this context,five years after its inception,how to achieve faster and better further development of QH in the future requires the management to carefully study and plan its future development strategy,and formulate a development strategy in line with its own situation and characteristics.Based on the actual situation of QH,this paper makes a systematic study on the development strategy of her by applying the basic theory and method of strategic management.First,the general situation,development process and participation in the development of military and civilian integration of QH were introduced,the main business and organizational structure were expounded,and the problems and bottlenecks faced by her were analyzed.Then,the PEST model and Porter’s five forces model are used to analyze the external environment and the internal environment of QH,and the strategic environment is obtained,and the advantages and disadvantages of QH as well as the opportunities and challenges are identified.Then,through SWOT matrix analysis,it was determined that the strategic focus of QH should be stable growth strategy,diversification strategy,differentiation strategy and corresponding functional strategy,and put forward the strategic objectives of QH.Finally,in order to ensure the smooth implementation of the strategy of QH,the corresponding implementation steps and safeguard measures are proposed.