Study On The Strategic Development Of Changchun Hengjiu Engineering Technology Group

In recent years,the national economy has entered the stage of shifting gears and adjusting economic structure.Change of economic growth from high speed to high quality.Industries with high energy consumption,high pollution and excess capacity are limited.All trades and professions are also moving towards the direction of green,energy-saving and environmental protection.Affected by this,Changchun Hengjiu Engineering Technology Group,with metallurgical design,mine design and architectural design as its main business,is in a dilemma.In metallurgical industry,after the Opening of Supply-side Reform in China,eliminate backward production capacity,and publish policies to strictly control new production capacity.Up to 2018,China’s iron and steel industry has eliminated 150 million tons of excess capacity.In the mining industry,upgrading the implementation of environmental protection inspection.The state has increased environmental protection in mines.A large number of mines were shut down because of environmental disqualification.The approval of new mines is getting stricter and stricter.The state encourages mines to develop in the direction of green mines and encouraging mining enterprises to exploit mineral resources overseas.In the construction industry,the state has issued a large number of policies to support the development of green buildings and assembly buildings.At present,China’s economic development has entered the late stage of industrialization.gradually say goodbye to the extensive way of development in the past.Continuously improve the quality of economic development and pay more attention to environmental protection.Turning industrial civilization to ecological civilization.Against this background,enterprises engaged in traditional industries like Changchun Hengjiu Engineering Technology Group,how to adjust its strategy and keep up with the development of the times.It is very important for its survival and development.It can also be used for reference for a large number of small and medium-sized engineering design enterprises in China.This paper takes Changchun Hengjiu Engineering Technology Group as the research object.With document analysis and Empirical Study,trying to explain the environment of national economic transition,how to change the group and seize the opportunity.Get itself out of trouble,and continue to develop and grow,put forward the development strategy.The first chapter of this article is the introduction.This chapter mainly introduces the background and significance of the topic,research methods,theoretical basis and so on.In the current environment,Changchun Hengjiu Engineering Technology Group is not an example.Study on it,it has certain reference value for other engineering design institutes which are also in trouble.The second chapter mainly studies the current situation and problems of the group.Group is facing business contraction,loss of staff,and the decline of market competitiveness and other issues.Grasping the opportunity to transform is an urgent problem.The third chapter studies the external environment of the group based on PEST analysis and Porter’s Five Forces Model.Resource analysis and competitiveness analysis of internal environment.Through SWOT analysis,the strengths,weaknesses,opportunities and threats of the group are sorted out.Finally,the QSPM matrix is used.The development direction of the twist strategy(WO strategy)is determined.With new opportunities for assembled building and green building promoted by the state,supplementary talents of assembly architectural design and construction,deeply develop the construction market of the three northeast provinces and Inner Mongolia.Accumulate design experience,create a team that can undertake the general contracting of assembly-type construction projects.Establish its own brand in the assembled construction market.The fourth chapter through the Grand Strategic Matrix,the strategy that the group will implement in turn in the future is selected.And establish and improve the company’s relevant system.From the perspectives of human,financial and material resources,we have formulated safeguard measures to ensure the smooth implementation of the strategy.