Research On Derivative Design Of Pingyang Woodcut New Year Picture Under The Background Of Precise Poverty Alleviation

Wood Engraving Picture in Pingyang are the distinctive art and culture of Linfen,Shanxi Province.They are also one of the unique intangible cultural heritage industries in China.With the implementation of the Central Government’s targeted poverty alleviation in recent years,the development,innovation and inheritance of the cultural industry have been further strengthened.This paper mainly studies the innovation of the derivative design and development mode and inheritance mode of Pingyang Wood Engraving Picture in the context of the implementation of the policy of precision poverty alleviation,so as to realize the brand,industrialization,popularization and digital development of the cultural industry Intangible cultural heritage is no longer a highbrow writer,but someone who lives in a normal household and is reborn the innovation of this mode makes the traditional craftsmen self-sufficient gradually,and it will also drive the development of technology,industry and brand of the tourism culture industry in the whole Linfen region,laying a foundation for the development of the entire cultural industry.In this paper,through literature research,case analysis and other ways to interpret the precise poverty alleviation policy content,as well as in this environment,Pingyang Wood New Year’s current development and the survival of the whole intangible cultural heritage derivative design,this paper analyzes the development advantages of this innovative model in combination with classic cases.By means of field investigation and comprehensive analysis,the process and details of making Wood Engraving Picture in Pingyang by traditional craftsmen at this stage,as well as the present situation of derivative design and development,the development path of derivable elements,this paper analyzes the technical inheritance and the psychological demand of consumers from point to point,combines the policy environment of precise poverty alleviation,and makes the design strategy of industry derivation with characteristics and specialization Scientific and comprehensive.The innovation of this paper is to combine the development trend of the policy with the regional advantage to promote the inheritance,integration,innovation and development of the traditional production technology.In the traditional arts and crafts into the current culture and aesthetic,the entire cultural industry to reform,from the color,pattern,theme,implication and other aspects of innovation,to join the integration of the current culture and aesthetic,it has expanded its colors,patterns,themes and implications,incorporated mechanical manufacturing and digital technology elements into it,improved production efficiency,and enriched art forms and promotion models It has renewed the channels for the application of its derivative elements and the channels for the promotion of derivatives,thus promoting the development of the design of its derivative products towards a more diversified and self-brand direction,and at the same time,it has given prominence to the industrial productioncharacteristics of its products This changes the survival status of traditional craftsmen to achieve precision poverty alleviation.