Water Conservancy Cultural Tourism Based On Experience Sense Development Research

With the continuous development of cultural and tourism integration and the advent of the era of experience economy,it is necessary to conduct research on the development of water conservancy culture tourism from the perspective of tourism experience.Taking Dujiangyan as an example,this paper explores the relationship,degree of influence and structural equation model of factors that affect the experience of water conservancy and cultural tourism,and puts forward more targeted development countermeasures to provide some reference for the development of water conservancy and cultural tourism.Firstly,it expounds the experience economy theory and embodied theory,synthesizes the definitions of tourism experience by scholars at home and abroad,expounds the related concepts of Dujiangyan water conservancy project,water conservancy culture,water conservancy cultural tourism resources and so on,and summarizes the research status of water conservancy cultural tourism at home and abroad.Subsequently,according to the National "Tourism Resources Classification,Investigation and Evaluation"(GB/T18972-2003)and scholars’ related research on water conservancy culture classification,the structure of Dujiangyan water conservancy cultural resources was constructed,and the statistical table of water conservancy cultural tourism resources in Dujiangyan scenic area was sorted out.Furthermore,on the basis of experience economic theory,embodied theory and summing up the research of scholars,the research hypothesis is made,and the relationship model of water conservancy cultural tourism experience influencing factors is constructed.From the aspects of basic tourist information,tourist intention,tourist perception,and tourist experience,a questionnaire survey was conducted on tourists in Dujiangyan scenic area,and 592 valid questionnaires were recovered.Finally,SPSS and EXCEL software were used for reliability and validity analysis,factor analysis,confirmatory factor analysis,factor impact strength analysis,path analysis,T test analysis,and construction of structural equation model SEM.The research conclusions of this paper are: in terms of experience,the average of the three factors is 3.679,3.463,and 3.292.Factor 1(tourism environment)has the best satisfaction with tourism experience,followed by factor 2(development of water resources and cultural resources),and factor 3(water resources and cultural activities)is third.In terms of the impact of experience satisfaction,three factors can be calculated to affect tourists’ experience satisfaction: 1.549,1.018,0.938,factor 1(tourism environment)has the greatest impact on tourism experience satisfaction,and factor 2(water conservancy culture)Resource development)followed by factor 3(water and cultural activities)third.The sum of the experience values of the three factors is 3.505,and the overall experience satisfaction of Dujiangyan water conservancy culture is qualified.It is very satisfactory from 5 points and there is much room for improvement.At the same time,the data analysis shows that the three dimensions of water conservancy culture development,tourism environment,water conservancy cultural activities and water conservancy tourism tourists have a positive impact,and their respective path coefficients are 0.159,0.268,0.574,0.684,0.922,At0.225,the research assumes that H1 to H6 hold.The model fitting indexes are up to the standard,and the model path relationship is established.The measurement paths(that is,measurement relationships)are all significant,thus constructing a structural equation model SEM.Finally,according to the analysis results,combined with the basic demographic characteristics of tourists,tourism intentions,and tourism perception trends,the development countermeasures of water conservancy cultural tourism are proposed from the aspects of tourism environment,water conservancy cultural development and water conservancy cultural activities that affect tourists’ experience.