Study On The Consumption Behavior Space Of Town And Village Residents Under The Influence Of E-commerce

With the popularity of the Internet and the development of rural e-commerce,the production and life of town and village residents who have been restricted by geospatial factors for a long time are in the critical period of change.The consumption behavior space of residents is showing new characteristics under the influence of e-commerce,in addition,online consumption and offline consumption show a certain correlation.The influence of online consumption space on the consumption behavior space and physical consumption space of town and village residents is becoming more and more obvious.However,most of the existing research is concentrated in the city,and there are few studies on the consumption behavior space of town and village residents under the influence of e-commerce.Although some literature mentions the virtualization trend of the consumption behavior space of town and village residents,it has not further revealed the internal mechanism of the effect,because the effect is small.Therefore,this paper selects towns and villages in areas with high e-commerce development level as example,explores the characteristics and evolution of consumption behavior space under the influence of e-commerce,and discusses the mechanism of ecommerce on towns and villages consumption behavior space.It has certain theoretical significance for expanding the consumption behavior space related research and enriching the consumption behavior space research under the influence of e-commerce in towns and villages.This paper takes 3 towns in Longmen County,Guangdong Province,where e-commerce development level is relatively high,as empirical research cases,collecting data through field surveys,semi-structured interviews,offline and online questionnaires,quantitative and qualitative methods research.The main content of this article can be divided into the following four parts: The first part is an overview of domestic and international research on consumption behavior space.On the basis of sorting out relevant research,this part summarizes the current status and deficiencies of the research,and provides a certain theoretical and empirical basis for the research.The second part is the overview of consumption space of towns and villages under the influence of e-commerce,sorting out the external environmental factors consumed by the residents of towns and villages from the perspective of supply.The third part is the spatial characteristics and evolution of consumption behavior space of town and village residents under the influence of e-commerce.This part studys the characteristics and evolution of the consumption behavior space of town and village residents under the constraints of the external environment,with the perspective of demand.The fourth part is the mechanism of e-commerce to the consumption behavior space of town and village residents,and the spatial planning response.It summarizes the mechanism of e-commerce on the consumption behavior space of town and village residents from both external and internal roles,and then,analyze the contradiction between supply and demand of township residents' activities under the influence of e-commerce,put forward trategies and suggestions for the town and village spatial planning.