Research On Museum Cultural And Creative Product Design

In the context of globalization of the world economy,competition among countries has changed from pure competition for economic power to competition for comprehensive national strength.As a spiritual power for the development of modern society,cultural soft power has gradually become one of the important criteria for judging the strength of the overall national strength.Museum culture is an important part of spiritual culture.Under the bidirectional drive of the external environment that advocates "cultural self-confidence" and the endogenous needs of its own change,it shows a positive and vigorous development trend.At this time,the museum's cultural and creative products as "cultural relics that can be brought home" have become an important endorsement for spreading China's traditional culture and embodying China's cultural values,ushering in unprecedented opportunities for development.The museum has a profound historical and cultural essence and a rich collection of cultural relics,providing a unique resource advantage for the development of cultural and creative products.However,the development of cultural and creative products in museums is obviously uneven,and a complete and efficient cultural and creative industry chain has not yet been established.The most popular museum cultural and creative products are currently coming from a small number of museums such as the British Museum in the United Kingdom,the Metropolitan Museum in the United States,the National Palace Museum of China,the National Museum of China and the Suzhou Museum in Jiangsu,China.The cultural and creative products they developed are unique,Beautifully designed.However,for most museums,cultural and creative design is still in its infancy,and the museum's own cultural resources are not fully expressed.The types of cultural and creative products are relatively simple,and the innovation is not high,which cannot meet the endogenous needs of the museum.Therefore,how to ensure the sustained and stable,positive and personalized development of cultural and creative products in major museums in China is an important issue facing the rapid development of the economy and the importance ofcultural self-confidence.This article mainly analyzes and studies the design of museum cultural and creative products,and takes the excellent cultural and creative cases of museums at home and abroad as the key research objects to discuss how to develop the cultural resources of museums reasonably and efficiently,how to integrate cultural elements with cultural and creative products,and how to bring the museum closer The distance with consumers,so as to achieve a good spread of traditional history and culture.In response to the above problems,this article first starts by defining the concepts of museums and museum cultural and creative products,classifies the types of museum cultural and creative products,analyzes the characteristics of museum cultural and creative products,and uses SWOT analysis to study the current status of museum development.And to analyze the changes in consumer demand,to clarify the importance of museum cultural and creative product development.Secondly,it puts forward the design elements,design principles and design thinking that should be paid attention to in the design of museum cultural and creative products,and explains them with practical cases,so as to construct a theoretical framework for the design of museum cultural and creative products.Development provides a certain sense of reference.Finally,using the above-mentioned design strategy,the design and practice of cultural and creative products for the collection of "Yachou AX" in the Shandong Museum is aimed at exploring the feasibility and applicability of the previous theory from a small perspective,and hoping to design for the museum's cultural and creative products Provide positive and useful reference value to promote the healthy development of the museum's cultural and creative industries.