Research On Marketing Strategy Of High Voltage Frequency Conversion Equipment In CD Company

The realization of the century-old dream of industrialization is still an important part of the great rejuvenation of the Chinese nation.Energy conservation and environmental protection is a policy that has been continuously emphasized in my country.As the main force of energy conservation,high-voltage inverter products have also entered the era of comprehensive application with the promotion of national policy.However,with the development of science and technology,the rise of the Internet and the intensification of competition that domestic manufacturers in order to seize the market and frequent price wars,high-voltage frequency conversion production enterprises are faced with the situation of not advance or retreat.How to find a direction in such a fiercely competitive market?The purpose of this article is to use the case company as a model to collect data from the case companies by means of questionnaires,interviews,etc.,and diagnose the case company's current marketing strategies in terms of product quality,pricing,channels,marketing and product quality.The instability affects the company's reputation and user satisfaction,product pricing has no obvious advantage in a complex competitive environment,channel expansion is insufficient,and no advertising is conducted.Through the study of a large number of materials and literature,all the discussion will follow the theoretical overview,the logic of the application of the case line,marketing theory,management theory,strategy theory and other relevant theories will be combined,as far as possible to use the relevant analysis method to analyze the marketing environment of the case company.The PEST analysis method is used to analyze the macro environment of the enterprise,the industry environment of the case company,the SWOT matrix is drawn based on the micro environment of the case company,and the appropriate marketing strategy of the case company is planned through the analysis matrix.By subdividing the market through STP theory,the selection can break through the target market and control the market position in the market.At last use the Four P of Marketing as a practical tool,which based on the theory summary of combining case enterprise's actual situation respectively,in view of the case company product,price,channel and promotion problems put forward marketing strategy optimization scheme,and provides the strategy implementation safeguard measures,to estimate the feasibility of the strategy,to optimize efficiency and risk prevention as well as strengthen the practicality.To solve the case enterprise's marketing problems to provide a reference for the same industry enterprises to solve similar problems to provide a basis.Consumer goods marketing methods are not uncommon,but there is an essential difference between industrial goods marketing and consumer goods.The innovation of this article is to select a suitable analysis method for industrial goods enterprises,based on theoretical knowledge and the practice of enterprise marketing management,open up logic and improve the practicality of theoretical tools.The analysis method presented in this article can be applied to different industrial product systems,and can provide analysis basis for the same industry and reference for related academic research.