Marketing Strategy Research Of Borgward BX7

Since the opening of the China's auto market,the market has gone through tremendous changes,the car market gradually changed into opening for self-management from the unified purchase market at the beginning,and self-management is undoubtedly drove the China's auto market development into a powerful momentum which focus on the amount of China's market car brand continue to increase / automotive professional and technical personnel continue to increase / automotive marketing methods continue to standardize,etc.,So the auto market can be said that a relatively mature market category under the Chinese market economic system.In the new century,driven by the intensification of competition,the competitive environment of the Chinese market has changed again,mainly focus on the new product replacement speed accelerated / product prices continue to fall / sales channels' expansion gradually into the three or four lines of the city / marketing methods continue to improve.Borgward brand as a late entry into the China's market which is facing with layers of challenges in the market environment and brand breakthrough.In this paper,take the first model BX7 of Borgward launched into the China's auto market as an example,the paper will analysis BX7 model from 4 aspect including product/ price/ promotion and panal,and also will make a suggestion base on the CUV auto market competition situation.