The Contruction Of The Training System For The Manager Of The Automobile Chain Store Based On The Competency Model

JD company is a leading enterprise engaged in automobile sales,maintenance and beauty business in chengdu.Facing the shrinking chengdu market and industrial competition pressure in 2016,JD has formulated the development strategy of infiltrating sichuan province and spreading to the whole country,and plans to open 1000 new auto chain stores within 5 years.Business expansion highlights the weakness of JD’s chain store managers in terms of quantity and quality,so it is urgent to establish an internal training system for chain store managers.The basis of talent training system is the analysis of talent training demand,scientific and accurate analysis of talent training demand is an important guarantee for the system to achieve the expected results.Therefore,this article introduces the competency model as a tool to analyze the training needs,makes full use of the competency model to distinguish the characteristics of excellent performers and ordinary performers,and judges the training needs of store managers in JD chain stores based on the analysis of the competency gap.Based on the ideas of proposing,analyzing and solving problems,this article first finds out that under the new expansion strategy in recent years,the talent of store chain manager of JD company is facing a huge gap in quantity and quality through interviews with senior executives of JD company and data sorting and analysis.Secondly,the general competency model of store chain manager of JD company was constructed through the difference between the competency of employees in the excellent group and the ordinary group through the comprehensive use of questionnaire survey and interview,including 30 competency elements.The third is to use the questionnaire to ask the existing chain store managers to conduct a self-examination of the competency and find out the competency gap.The fourth is to solve the problem,according to the competency gap to determine the chain store manager in the excellent ability and general ability of the two dimensions of the training needs,and then combined with the training needs,the development of the training plan,the implementation of the training plan,the evaluation of the training effect,security measures to make arrangements.The establishment of JD chain store manager training system.Post competency model as the main tool of analyzing problems,and talent cultivation system for the enterprise to set up a combination of a certain new building manager training system to provide ideas for JD company at the same time,can also be other jobs for JD company competency model building,talent training system building of other jobs,and thus improve corporate talent echelon of JD and the efficiency of human resources system,providing more talent and intelligence for the expansion of the business.