Strategy And Process Optimization Research Of Y Company's Customized Products Design And Development

With the development of economy,industry competition and the protection need of intellectual property rights and technology application in enterprises,some enterprises in order to maintain a continuous advantage in a certain technology in the industry,for unique application and brand identification purpose,customization design product is a better option for it.However,customization products face great challenges in terms of product cost,product quality,product delivery time and production plan stability.Therefore,if there is a reasonable product design and development process in producing customized products for customers,and with a forward-looking development strategy,not only can solve the challenges of product cost,product quality,product delivery,and production stability,but also maintain a strong advantage in the market.For the development of enterprises continue to inject the momentum of progress.The case study of process reengineering has been researched cumulatively in manufacturing,finance,public services and other fields,but the main research object is the whole operational business process of enterprises or organizations.However,there is a lack of research on the development process of customization design products.In this paper,the development process of customized design products of Company Y is selected as the research object.Considering with the development stage and market environment of Company Y,the optimized development processes and strategies of customized design product are put forward.This research not only provides solution for the development of customized design products of Y Company,but also provides ideas and examples for the optimization and strategy research of customized product in other industries.This paper consists of six parts,the first part is the introduction,introduce the background,purpose and significance of this research,and the framework of research.The second part summarizes the concept of customization design products,and the theory of process reengineering and the analyzing tools.The third part uses SWOT analysis matrix to find out the necessity and improvement direction of product development strategy and process optimization of Y Company.analyzing the current situation of customization design product development strategy and process of Y Company,and then analyzes the reasons of each stage of the development process by using the analyzing tools.The fourth part explain the principle purpose of optimization,demonstrates and puts forward the improvement optimization solution,and then pilot implementation with optimization solution,and uses IDEF method,American Mechanical Engineers Association method ASME form value-added analysis,activity-based cost analysis ABC classification to carry on the analysis to the optimization solution.And carries on the contrast effect evaluation to the implementation result.The fifth part is to establish and consolidate the new product development strategy and security measures.In the sixth part,consider with the development strategy of customized products and the practice of process optimization,the conclusion and prospect of the research are drawn.