Research On Supply Chain Coordination Strategy Of Electric Vehicle Based On Rebate Contract

Nowadays,with the popularity of cars,they have become a part of People's Daily life and work,but also brought serious environmental problems,electric cars came into being.It will gradually become the leading force of the automobile industry and an indispensable force in the process of social development.At present,electric vehicle is still in its infancy and still at a disadvantage in market competition.As an incentive,rebate contract exists widely in automobile industry.Therefore,it is of great significance to study the impact of rebate contract on the coordination of electric vehicle supply chain.This paper mainly studies the coordination strategy of electric vehicle supply chain.Firstly,this paper discusses the impact of rebate contract on supply chain performance of electric vehicles under two decision variables: sales price of electric vehicles and green degree of electric vehicles.Secondly,considering the government subsidies at the same time,based on the rebate contract to build the manufacturer to the consumer rebates and,down the rebate contract and revenue sharing contract manufacturer to the consumer rebates and cost allocation contract three contract model,using the game theory,research and analysis of the proposed three kinds of contract effectiveness,flexibility,coordination mechanism.Finally,combined with the actual situation of BYD electric vehicle supply chain,the decentralized decision of electric vehicle supply chain without considering rebate contract and the centralized decision of electric vehicle supply chain with rebate contract are compared and analyzed.Finally,the effectiveness of three supply chain contract coordination mechanisms based on rebate contract is verified.The research finds that: under certain conditions,the rebate contract can coordinate the electric vehicle supply chain.Ev manufacturers and retailers can obtain more benefits and improve the overall performance of the ev supply chain by adopting three contract coordination mechanisms: manufacturer's rebate to consumers and revenue-sharing contract,downward rebate contract,and manufacturer's rebate toconsumers and cost-sharing contract.Finally,the bargaining space between ev manufacturers and retailers under three different contract coordination mechanisms is given,and the relationship between different contract coordination mechanisms is discussed.