| Around the National Day of 2016,local governments have introduced a new round of real estate regulation policies such as "price limit,purchase limit and loan limit" to curb the rapid rise of housing prices,leading to a decline in market demand,customers are not willing to buy,the era of high growth in the real estate industry has come to an end,and the real estate industry is increasingly competitive.If real estate enterprises want to survive in the fierce market competition,they must strengthen cost management.The construction stage is an important stage of project implementation,which is greatly affected by the site and surrounding environment,multi-party coordination,policies,etc.,making cost control very difficult,and the cost expenditure of this link is relatively large.Therefore,it is very important to strengthen the cost management in the project implementation phase.This paper takes the F project of XT Company as the research object,using combination of qualitative analysis and quantitative analysis,induction,interview method,case analysis and so on,discusses the problems existing in the cost management of F project in the construction stage,analyzes the causes of the problems,and puts forward the countermeasures and guarantee measures to solve the problems,so as to provide reference for the subsequent project cost management of XT Company.Firstly,the research background,research purpose and significance,research content and related literature and theory of real estate cost management are briefly described.Secondly,it introduces the general situation of XT real estate company and f project.On this basis,combined with the author’s many years of project cost audit experience in XT Company,interviews the relevant personnel of F project,and analyzes the interview results by using grounded theory,and concludes the problems and causes of cost management in the construction stage of F project,such as the imperfect performance appraisal system,the formality of target cost and dynamic cost management,the weak awareness of cost management and the lack of responsibility cost,etc.;Thirdly,aiming at the problems existing in the cost management of F project,this paper puts forward some countermeasures to solve the cost management problems,such as improving the target cost management in the construction stage,improving the dynamic cost management in the construction stage,and constructing the responsibility cost system in the construction stage.The thesis comes to the following conclusions:the perfect internal management system is the basis for the smooth implementation of the project cost management means and plays a role;the target cost and dynamic cost management can help to grasp the cost changes in the construction stage at any time,take timely measures to control the cost,avoid the cost overrun and improve the project profit;the establishment of the responsibility cost management system can improve the cost awareness of project staff and effectively reduce cost waste;and all cost management measures of the project can be effective only if they are suitable for the project itself. |