| Agricultural non-point source pollution is becoming one of the most important factors to threaten the implementation of the quantity,quality and ecology trinity protection of cultivated land in China.It is also one of the main sources of arable land pollution and deterioration of the ecological environment in China.In the process of farming,ecological cultivation,which strives to protect and improve the agricultural ecological environment and ensures the coordinated development of ecological,economic and social benefits in the process of agricultural production and development,is of strategic significance for promoting the protection of cultivated land and accelerating the sustainable development of agricultural economy.Farmers,who is the main body of agricultural production and the direct user of cultivated land,play an important role in the protection of cultivated land,especially the ecological protection of cultivated land.It is of great practical significance to study the farmers’ willingness to ecological cultivation and its influencing factors,and to put forward the corresponding policy suggestions in order to achieve the "trinity" of cultivated land protection objectives of quantity,quality and ecology.The subject of study in this paper is the traditional agricultural province-Jiangxi province.Based on the survey data of 2068 rice farmers,we analyzed systematically the characteristics and laws of farmers’ basic cognition of ecological cultivation,and studied the ecological cultivation intention of different types of farmers.On the basis of related literatures,we construct the theoretical framework on the factors of farmers’ ecological cultivation willingness,and use the Ordered-probit Regression Model to empirically analyze the influencing factors of farmers’ ecological cultivation willingness.Furthermore,we put forward the policy suggestions to encourage and guide the ecological cultivation of farmers.The results show that:(1)Most farmers are lack of basic understanding of pesticide safety intervals.They only heard about pesticide safety intervals.They didn’t understand and grasp radically.Most farmers can realize that excessive use of pesticides and fertilizers will cause environmental hazards.However,there are still a few farmers who have vague awareness.About half of farmers heard about ecological cultivation.But less than one-third farmers truly understood and mastered the advantages of ecological cultivation.About half of farmers choose to accept the ecological cultivation mode which is whether or not based mainly on increasing income considerations.(2)In view of the overall situation,farmers’ willingness of ecological cultivation is relatively high.Only 7.26% of farmers said that they didn’t want to adopt.The concrete manifestation is that the farmers’ willingness to reduce the use of pesticides and fertilizers is higher than the willingness to accept the ecological cultivation mode.From the perspective of different types of farmers,no matter what kind of peasant households have different commonalities and differences in the selection rules for different manifestations of ecological cultivation.But overall,the lower the degree of differentiation,the younger the age,the higher the level of education,the higher the proportion of farmland income,and the greater the rice management scale,the higher the willingness of the farmers to cultivate their ecological cultivation.(3)There are six factors,such as gender,cognition of agricultural non-point source pollution,determination of the mode of fertilizer application,understanding of ecological cultivation,mastering of ecological cultivation advantages and acceptability of ecological cultivation mode,have a significant positive impact on farmers’ ecological cultivation willingness.There are three factors,such as the degree of differentiation,perennial agricultural labor force and winter green manure have a significant negative impact on farmers’ ecological cultivation willingness.Finally,this paper puts forward some policy suggestions to promote ecological cultivation and increase farmers’ ecological cultivation willingness:(1)The government should promote education and related technical training to improve the cognition level of farmers.(2)The government should perfect land circular system and promote moderate scale management.(3)The government should promote ecological cultivation mode and promote the transformation and upgrading of agricultural development.(4)The government should increase subsidies for ecological cultivation and establish a sound policy support system. |